DRIVING THE HISPANIC MARKET TO YOUR DEALERSHIP
with EXPERIENCE and CONNECTION
TO YOUR LOCAL TELEVISION STATIONS
Through the years Car TV Network has been instrumental in granting dealerships access to the growing hispanic market. Our partnerships with premier talent and television networks bring a level of professionalism and return on investment rarely paralleled in our industry.
Car TV Network offers turnkey service from acquisition of talent, production of the infomercial or commercial, air time on local television stations and a fully staffed bilingual call center.
Call us today Toll Free for more information: 877-450-8111
Consider the following statistics and insights courtesy of ad-mkt-review.com:
The visual confirmations provided in television advertising are extremely important, especially so for Spanish-dominant Hispanics.
49% of U.S. Hispanics who watch television during prime-time hours, watch Spanish language programming.
40% of Spanish-dominant Hispanics regularly watch English-language programming.
30% of English-dominant Hispanics regularly watch Spanish programming.
The process of acculturation influences the Hispanic consumer's perception of direct marketing. While most consumers in the general market dismiss direct marketing materials as junk mail, Latinos -- particularly recent immigrants -- welcome it as a means of becoming a more informed consumer.
Overall, Hispanic households are 3.5 times more likely to respond to a direct mail solicitation than a non-Hispanic household
72% say they always read their mail, including direct marketing
60% of the direct mail sent to homes is in English;
52% of the respondents speak only Spanish in their homes.
Customize Hispanic Production
Hispanic Talent
Hispanic Call Center
Experienced Hispanic Airtime Buying Team
Customize Hispanic Production for :30, :60, & :90 and 2 min Spots
Experienced Hispanic Airtime Buying Team
Packaging can include integrating WEB or SPONSORSHIPS at Station Level
Experienced Hispanic Airtime Buying Team with experience to integrate your dealership at the local station level
SEE YOUR LOGO in local station NEWS, SPORTS, and ENTERTAINMENT Programming
Our Spot and Sponsorship packages with the local station can include WEB Integration for your dealership.
Experienced at Packaging Airtime and WEB for your Dealership
SEE YOUR DEALERSHIP ON THE TV STATION INTERNET WEB PAGE
Hispanic Talent available for Spot or Half Hours
Experienced Hispanic Spokespeople
We can assist “Your Talent” from your dealership
Hispanic Production available for Spot or Half Hours
